PowWow Wild Berry Coneflower (Echinacea purpurea ‘PowWow Wild Berry’)

PowWow Wild Berry Coneflower (Echinacea purpurea ‘PowWow Wild Berry’) is a compact, seed-grown echinacea known for its vivid rose-pink flowers and strong, uniform growth habit. This award-winning variety produces large, daisy-like blooms with prominent cone centres, creating a bold display from early summer through fall.

Unlike some echinacea varieties, PowWow Wild Berry blooms earlier and more consistently in its first year, making it a reliable choice for quick colour in perennial gardens. Its compact size makes it especially suitable for smaller landscapes, borders, and container plantings, while still delivering strong visual impact.

This variety is highly attractive to pollinators such as bees and butterflies, making it a valuable addition to pollinator-friendly and naturalized plantings. In Alberta, it performs exceptionally well in full sun and well-drained soil, tolerating heat, drought, and variable Prairie conditions once established.