Dreamtime Jumbo Red Strawflower (Xerochrysum bracteatum ‘Dreamtime Jumbo Red’)

Dreamtime Jumbo Red Strawflower (Xerochrysum bracteatum ‘Dreamtime Jumbo Red’) is a bold flowering annual prized for its large vibrant red blooms, long flowering season, and exceptional heat tolerance. This eye-catching variety produces masses of papery flowers that bring rich colour and texture to garden beds, borders, containers, and cut flower gardens from early summer until frost.

The oversized blooms feature brilliant red bracts surrounding golden-yellow centres, creating a dramatic display that stands out in sunny landscapes and mixed plantings. The flowers attract bees, butterflies, and other beneficial pollinators while maintaining their colour and shape exceptionally well, making them one of the best choices for fresh bouquets, dried arrangements, wreaths, and floral crafts.

Its compact, well-branched growth habit delivers continuous blooms throughout the growing season and performs reliably during hot summer weather. Dreamtime Jumbo Red is especially valued for its low-maintenance nature, drought tolerance once established, and outstanding cut flower quality.

In Alberta, Dreamtime Jumbo Red Strawflower performs best in full sun with well-drained soil and regular watering during establishment. Once mature, it thrives in warm, sunny conditions and continues flowering even during periods of heat and dry weather.